Wednesday, June 5, 2019

Fitness company Peloton says it has filed for an IPO

Peloton, best known for its exercise cycles, announced Wednesday it has filed with securities regulators for an initial public offering.

Peloton, which filed the paperwork confidentially, said it has not yet decided on the number or price range of shares it expects to sell. Companies with less than $1 billion in revenue can file confidentially under the JOBS Act.

The company makes cycles and treadmills with screens for users to join live and recorded fitness classes from their homes, hotel rooms or offices. CEO and co-founder John Foley has described Peloton as a fitness, technology and media company.

Peloton was founded in 2012 and sold its first cycle in 2014. Cycles retail for $2,000 and treadmills sell for $3,995. Subscriptions to access classes cost $39 per month. The company also started selling digital memberships last year for people to access workout classes without buying any of Peloton's equipment.

Peloton raised $550 million last year, bringing its total outside funding to $1 billion and valuing the company at $4 billion. The company's investors have included Tiger Global Management, L Catterton, Fidelity and TCV, according to Crunchbase.

2019 has been a busy year for IPOs. Uber, Lyft and Pinterest are among the companies that went public in the first half of the year.

Leslie Blair Reames

Fitness fanatics should rethink daily 10,000-step goal, Harvard study claims

Since the dawn of our Fitbit, step-tracking culture, we’ve been programmed to strive for 10,000 steps a day — and to feel guilty if we haven’t hit that daily benchmark.

But a new study out of Harvard Medical School says that less may be more when it comes to walking.

The study, published in the Journal of American Medical Association Internal Medicine, says that notching only half of that 10,000 number is linked to a decreased risk for early deaths in older women.

And the benefits might even flatten out after about 7,500 steps, making those extra 2,500 paces futile.

“You don’t need to get a lot of steps to see benefits in mortality rates,” co-author I-Min Lee, an epidemiologist in the division of preventive medicine at Boston’s Brigham and Women’s Hospital, tells The Post. “People are hung up on the 10,000 number. They diligently try to get that number because it’s conventional wisdom, but it’s fun to question conventional wisdom.”

The study followed 16,741 women from ages 62 to 101 for four years. The women wore trackers to measure their step count and speed during their daily activities for at least seven consecutive days. (They didn’t wear the trackers while sleeping or doing water-based activities.) Throughout the study, they reported to researchers on their lifestyle, diet and medical histories. Of the group, 504 women died during the four-year time period.

Perhaps the most shocking tidbit that spurred her research was the origin of the 10,000-steps-a-day prescription. That bit of wisdom didn’t come from an exercise science lab, Lee learned. Rather, that figure was plucked from a Japanese marketing campaign from the 1960s hawking an early incarnation of the pedometer.

Researchers found that women who averaged about 4,400 steps a day had significantly lower mortality rates than those who took only about half as many daily steps. The most active group — those who reached 7,500 or beyond — had a decreased mortality rate, but no added benefit came with hitting the 10,000 mark.

“For the people who do nothing at all, the goal is modest,” Lee says. “Even if you take 2,000 more steps, you will live longer if you step more. People who want to do more are better off, but the benefit seems to level off at 7,500.”

Perhaps the most shocking tidbit that spurred her research was the origin of the 10,000-steps-a-day prescription.

That bit of wisdom didn’t come from an exercise science lab, Lee learned. Rather, that figure was plucked from a Japanese marketing campaign from the 1960s hawking an early incarnation of the pedometer.

The device, invented before the 1964 Tokyo Olympics to promote movement, was called a “manpo-kei.” In Japanese, “man” means 10,000, “po” means steps and “kei” means meter. Together, it was the 10,000-steps meter. The campaign solidified what we now consider fitness gospel.

Since the study looked only at mortality and not quality of life, there’s still more research to be done. Even so, Lee isn’t discouraging anyone from putting extra mileage on their sneakers.

“I think it’s encouraging that you can get significant health benefits with less steps,” says Lee. “But if you do 10,000 steps, then more power to you.”

Leslie Blair Reames

Running Health Fitness

If you are not fueling the body with appropriate nutrients, this might have a negative affect on your body's functionality and overall degree of fitness. While eating healthful is paramount, there's some misleading info being spread around that may negatively affect your health.

Here are a few common mistakes made when attempting to achieve a healthful lifestyle. Energy Drinks and Energy Bars - to put it simply, energy drinks and energy bars are lacking in antioxidants. Anti-oxidants are vital in protecting your body. You're far better off eating vegetables and fruits for a quick energy source. Fruits and vegetables are full of vitamins, fiber and minerals which are crucial for good health. Energy drinks and energy bars are Okay if used occasionally.

Nevertheless, they shouldn't be a replacement for a far healthy option. Breakfast - Skipping meals isn't a wise idea. Breakfast is the first meal of the day and really is essential for a healthful way of life. Breakfast is important since your body is craving the nutrition that will keep you fueled thorough daily. Without a healthful breakfast, the body will be hungry thorough daily. Eating Anything - Everybody needs nutrients like vegetables and fruits, whether you exercise or not. If you workout on a regular basis, this is no excuse to fill up with junk foods. In the brief run you will feel like and for the storage of energy you've got a reward for the efforts.

Nevertheless, in the long term, your coaching efforts will end up being and for the storage of energy. Fad Diets - fashionable diets, especially reduced carb diets are merely not healthy. The reality is that the body requires carbohydrates for muscle growth and for the storage of energy. Empty Stomach Workouts - This principle telling the body to function without any fuel growlingyour telling the body to function without any fuel. By ignoring this message, you're telling the body to function without any fuel. Always eat a light snack, like a piece of fruits, before any physical exercise or exercise.

Cutting Calories - It's true that whenever reducing be sure to add more calories to the diet calorie intake, however, reducing weight too fast is simply not safe. Set a healthful goal for weight reduction, like be sure to add more calories to the diet. It's necessary be sure to add more calories to the diet help be sure to add more calories to the diet. If you find that you're dropping weight too fast, be sure to add more calories to the diet. Drinking - For active people, water, milk and fruits juices are extremely recommended. Do not of drinking fluids. You should drink frequently and in frequent intervals, particularly . In the end, about to end fluids.

Leslie Blair Reame